Of course-- that sounds crazy. All businesses are focused on their reach- how many people they can target, attract, call customers, and so on. As business people, we are constantly working on expanding the amount of people that we can touch, and usually it is because we want them to buy something from us or use our services. However, it is becoming incredibly more obvious over time that our reach stands for a much greater purpose... and believe it or not, that purpose is not centered on our benefit or the profit that we will make from it! The purpose is to offer the world something beneficial-- it is to have compassion for co-workers, employees, clients, and the world, collectively.
I'm going to fill you in on a secret. No matter what industry you are involved in, there is something related to it that is a global matter. One of my favorite examples is a company that started out producing hand soap, and went on to realize the amount of deaths in third world countries caused by a lack of clean hands, clean water, and soap- and now is one of the greatest influences on this cause, not to mention is able to make massive donations for it.
Most of what you can do to influence a global matter is social, it's informative-- providing content and resources to those that you reach. Here at Perkins Tree, we understand that our niche for a more global impact is the environment. For many, many years, Perkins Tree has serviced South Florida's commercial and residential trees, helping them to live long and healthy lives. It is hard labor. We have an integral team and put countless effort and time into assuring that each and every member of it is fully trained in how to properly care for trees, recognize damages to them, and care for the areas surrounding them. If you are driving anywhere from Broward County to Port St. Lucie, you may see one of our big green trucks headed to a job. However, we know that we can do more than that. The foundation of our company was not set because we realized that we could make a ton of money chopping trees, but because we were crazy about those beautiful creatures! We don't only care for them because they are aesthetically pleasing art-pieces on a landscape either, but because they are literally our main source of oxygen and fresh air, allowing us to breathe and live. I'm sure you can see how following this path leads to an environmental standpoint.
Modern times are revolving around technology and communications. Social media and the internet. It is essential that we take advantage of these outlets to spread information that inspires a better world. We truly hope that other businesses alike are finding their niches, and using them where they can to influence their reach.
If your business already has a niche, we would love to hear about it. Comment here or start a conversation with us on Facebook! If you haven't yet thought of how your company may relate to something hugely important, we especially would love for you to reach out-- let's discuss it!
We look forward to hearing from you, and thank you for being in our "reach"!